SoS Juice

Power the People

This site is the home for all things SoS Juice and 'Food Fight'.

SOS Juice is a revenue-generating nonprofit that sells organic juice, smoothies, tonics, and elixers at farmers markets, pop-up juice bar locations, and via deliveries and pick-up locations. We also do community food justice, health equity, and spiritual liberation events every last Thursday at United Roots Oakland.

'Food Fight' is a hip-hop music video produced by Ben Zolno from New Message Media, Earth Amplified, and Stic.Man from Dead Prez.

It's educational, funny, and gangsta. It's a call to action. 

We feel the greatest hope for fundamental change starts with the foundation for the future -- our youth -- so the Food Fight team combined music and film with a school curriculum, to help teachers engage students on the most pressing issues we face, in a unique way.

The flaws of our global economy are best exposed by looking at our food system -- soil-depleting and oil-depleting factory farming, economic policies that contribute to starvation abroad, and disease and obesity at home, all packaged with a marketing campaign to enforce the "buy first, ask never" social contract -- just buy what they say to buy, and eat/shut up.

If we care about our kids, ourselves, and our planet, it's time to expose the truth on a broader scale, and hope enough Food Fighters step up to make the changes we need.

The story...

Food Fight follows a kid on a journey through his homicidal food reality. The local corner store is killing his neighborhood -- literally. From a Morpheus-like guide, he learns the reality behind the food he's buying, and must decide to take the Orange Carrot Pill or the Red Bull Pill..

Earth Amplified and New Message Media are proud to announce the launch of a comedic musical video, called Food Fight, and the accompanying school curriculum, designed to teach teens online and in the classroom about the realities of our food system.  Watch and Share!

Curriculum

Free Download here!

If you want to stay updated about Earth Amplified, New Message Media, or SOS Juice, and/or have been using the curriculum in your class, we wanna know! Please send pics, video, or any feedback here!

 

FREE DOWNLOAD of the song, "FOOD FIGHT"

FOOD FIGHT"- Earth Amplified feat. Vandana Shiva & Stic.Man(Dead Prez)

"FOOD FIGHT" (Seneca REMIX!)

 

Food Fight Testimonials!


Bios

Ashel Eldridge
 aka Seasunz, (lyrics, story, performance, casting, locations for Food Fight video)
 originally from Chicago, now residing in Oakland, is a frontman emcee, vocalist, producer, and the founder of Earth Amplified, a roots, rap, reggae band that is also a spiritual activist movement.  AshEL is also a senior educator with the Alliance for Climate Education and a Green For All Fellow. He is a co-founder of United Roots – Oakland’s Green Youth Arts and Media Center and most recently the founder of SOS Juice. S.O.S (System out of our System) Juice is Earth Amplified’s monthly  urban culture and health event series and a for-profit/non-profit hybrid that sells juice, smoothies, and compost, creating health, sustainable agriculture, and green jobs for low-income youth and the formerly incarcerated.

Ashel Eldridge aka Seasunz, (lyrics, story, performance, casting, locations for Food Fight video)
 originally from Chicago, now residing in Oakland, is a frontman emcee, vocalist, producer, and the founder of Earth Amplified, a roots, rap, reggae band that is also a spiritual activist movement.  AshEL is also a senior educator with the Alliance for Climate Education and a Green For All Fellow. He is a co-founder of United Roots – Oakland’s Green Youth Arts and Media Center and most recently the founder of SOS Juice. S.O.S (System out of our System) Juice is Earth Amplified’s monthly  urban culture and health event series and a for-profit/non-profit hybrid that sells juice, smoothies, and compost, creating health, sustainable agriculture, and green jobs for low-income youth and the formerly incarcerated.

Ben Zolno (Story, Producing Director, Shooter, & Editor for Food Fight) works as a political strategist with New Message Media, crafting messages and packaging them for the audience that can deliver the change we need, as he did on the Food Fight project.  Previous collaborative strategies include: Plastic State of Mind to help curb plastic pollution around the world, Abby Goldberg's defeat of Big Plastic's attempt to kill Illinois communities' right to have plastic bag bans, the defeat of PG&E's attempt to kill California communities' right to choose cleaner energy, and the defeat of Tesoro Oil's attempt to kill the country's strongest climate-emissions standards bill.

Ben Zolno (Story, Producing Director, Shooter, & Editor for Food Fight) works as a political strategist with New Message Media, crafting messages and packaging them for the audience that can deliver the change we need, as he did on the Food Fight project.  Previous collaborative strategies include: Plastic State of Mind to help curb plastic pollution around the world, Abby Goldberg's defeat of Big Plastic's attempt to kill Illinois communities' right to have plastic bag bans, the defeat of PG&E's attempt to kill California communities' right to choose cleaner energy, and the defeat of Tesoro Oil's attempt to kill the country's strongest climate-emissions standards bill.

Vanessa Carter (Curriculum for Food Fight video) directs the Occidental Arts and Ecology Center’s School Garden Program training teachers to incorporate place-based ecoliteracy into their classes.  After 11 years of direct service in Bay Area, Venezuelan and Mexican public high schools teaching interdisciplinary ecoliteracy in the outdoor learnscape, Vanessa is now focused on professional development with educators and curriculum development. 

Vanessa Carter (Curriculum for Food Fight video) directs the Occidental Arts and Ecology Center’s School Garden Program training teachers to incorporate place-based ecoliteracy into their classes.  After 11 years of direct service in Bay Area, Venezuelan and Mexican public high schools teaching interdisciplinary ecoliteracy in the outdoor learnscape, Vanessa is now focused on professional development with educators and curriculum development.

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Rebecca Quinn, originally from Detroit, moved out to San Francisco to study film. She received her degree in Directing from the Academy of Art University in the spring of 2011 and has since been working on many different projects. Multifaceted; she does acting, directing, writing, editing, producing, and production management.

Photos

Credits

Crew:
Ben Zolno - Story, Producer, Director, Shooter, Editor
AshEl "Seasunz" Eldridge - Lyrics, Performance, Casting, Locations
Stic.Man - Final Verse Lyrics, Performance
Rebecca Quinn - AD/Key PA, 2nd Assistant Editor
Matt Davis - 1st AC, 2nd Unit Director, Shooter
Sashwa Burrows - 1st AC, 2nd Unit Director, Shooter, Titles, FX
Sabrina Davidson - Production Coordinator
Cameron Williams - 2nd AC, PA
Elana Isaacs - PA
Ashleigh Papp - PA
Brian Pierce - PA
Ryan Dexter - Titles, FX
song produced and mixed by J.Bless & Golden Horns

Cast:
Guide - AshEL "Seasunz" Eldridge
Final Verse Writer/Performer - Stic Man
Kid - Anthony Samuels and Chioke Bakari
Mom - Kanchan Dawn Hunter
Vandana Shiva - TV interviewee
Powdered Doughnut Junkies - Franceyes Jackson 
Energy-Drink Junkie - Jahahara Alkebulan-Maat
Corn Chip/Nacho Cheese Junkie - Ambessa Cantave
Twizzlers Junkie - Jose Manuel Ramirez 
Suit (Fried Chicken Dealer) - John Harrison
Suit (Driver) - Aaron Lehmer
Hamburger Helper - Jessica M. Young, Rana Chang, Sabrina Davidson
Toucan Sam - Lisa Aurora   
Lucky Charms - Alexia Stratton
Tony the Tiger - Manuel Martinez, Jake Schoneker, Rebecca Quinn
Homeless Man - Colin Hussey
KFC Junkie - Gary Whitaker
Little Debbie - Becca Hike

Thanks to:
Al-Awdi's Corner Store in Oakland, Alli Starr, 
Dave Symonds, Project Green Bag, John Elk, 
Ally Stinchfield, Ariel Gillaspy, Matt Stewart,
Occidental Arts & Ecology Center, Free Range Studios,
 La Tierra Community, Vandana Shiva, 
Marie-Monique Robin of "The World According to Monsanto",
 Youtube Community, Green For All,
all organic sustainable farmers.

 

LYRICS

VANDANA SHIVA:

“Once they have established the norm –

that seed can be owned as their property –

royalties can be collected.

We will depend on them

for every seed we grow

of every crop we grow.

If they control seed, they control food, they know it; it’s strategic.

It’s more powerful than bombs.

It’s more powerful than guns.

This is the best way to control the populations of the world.”

CHORUS:

That's what the streets them say.

That's what police them say.

That's what the Babylon say.

Put cola upon lips

and get popped the same way now.

That's what The Pentagon say.

That's what the generals say.

That's what the empire say.

Put death down your throat,

you get dropped the same way.

SEASUNZ:

There's a war going on inside,

no man is safe from:

DDTs, PCBs,

every corner in the hood got a KFC

or McD's. It's crack speed like RED

Bull-ish they pulpit – so caffeine,

Kit Kat like a click-clack holes in your genes

Cuz everything at market ain't all what it seems.

Little Debbie bussing biscuits at sugar-high fiends.

Ain't nothing but a G thing –

GMO, MSG, genocide of street gangs.

Aspartame or street cane.

Monsanto is Rambo.

Round Up with ammo.

Who would have known you can die from a diet

Diabetes and the -itis from the dairy and the dose

of the high fructose

cuz your ribs too close

so you might start a riot.

Might be a FOOD FIGHTER!

CHORUS REPEATED

SEASUNZ:

They shootin'!

Made you look

at the labels on the food that you cook.

Just say no to cocoa box

cuz when you Google the ingredients, you might get got.

Is your milk on drugs? Cuz your brain on Fox.

Factory farming spawning the Meatrix plot,

Globally warming us all, enough cows and NOx

driving the climate, driving a hummer or not.

Drive-in like a drive-by.

E.coli served super sized with a side of super lies.

so tell me what's more gangsta than that?

Bullets or burgers both blaze burners to black.

Breakfast is a little like Texas,

Petro is everything that you're eating on

My pesto is backyard like choppin' chard.

My school lunch pack a punch.

FOOD FIGHT IS ON!

CHORUS REPEATED

STIC.MAN:

What's Beef?

Beef is when you're 12 years old and obese

clogged arteries, can't see your own feet

until you're up in ICU, guaranteed to be an 'I see you"

From that processed food.

Suicide. It's a suicide.

Don't want no microwaves, no pesticides.

Fast food's a slow death in disguise.

It's the wild wild westernized world of deception and lies.

What's Beef?

Beef is when you starve in a famine.

Nothing won't grow and the land stays barren.

Pollution in the river, mercury in the salmon.

What sense do it make, being at war with the planet?

We're at war for the mind so impressionable.

Instead of vegetables,

we reach for Red Bulls.

Poor diets kill more brothers than pistols.

We're fighting for our lives like Michael Vic's pit bulls.

Dog eat dog, America eats the young,

We die from beef, but more from meat than the gun.

Bullets for breakfast and mass murder meals.

Enemy of the state, and your plate is the battlefield

in this FOOD FIGHT!